All rights reserved ©Kim Nuijen 2019

As a standardized point of reference, the grey card embodies the illusion that reality can be depicted.


The video loops shows a variation of grey colors, which are colour sampled from product photos of grey cards that are sold in online web shops.


The installation becomes a pulsating digital world that embodies our disconnection with a ‘point of reference’ and at the same time asks us what beauty can be revealed when we misinterpret the norm?

The development of this project was possible with the financial support of Stichting Stokroos.

 False variations

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Specs: False variations, five 4K films, duration: 4 sec., looped, presented on five 32” screens, 2019.

Installation view Nieuw Dakota, Amsterdam NL, 2019.